EMPLOYER BRAND
Establishing the right employer brand for your business is essential if you are to attract the right people to work for you. What’s an employer brand? It can be described as ‘what it’s like to work here’ - the essence of how you operate your business seen from an employee’s point of view. It’s a fiercely competitive market place out there for good people and whether it be locally or nationally, your employer brand is all so important in getting people to want to work for you. Do you want to be an employer of choice? Do you want local people to think of you first when they are looking for a job? Do you want to be an organisation that graduates consider when leaving university?
Together we can:
- establish the right employer brand for your business and understand how you are perceived in the marketplace.
- ensure your employer brand values compliment your product or service brand values.
- know how to use your employer brand to target the local/national community to best effect.
- understand the value of cost effective support to local/national events to raise your profile as an employer in the community.
- recognise the need to keep in touch with local schools and colleges supporting work experience schemes and careers fairs.
- understand the importance of employer loyalty and the role employees can have in promoting your employer brand.
- ensure that your employer brand message is consistently applied in all publicity and relevant material issued by your organisation.
- ensure all of your employment policies and procedures reflect your employer brand values.